Branding

Screen Flicker and End User Annoyances

1
August 30, 2010
kindle

There has been so much publicity around e-readers and the Apple iPad lately. In truth, I’m totally captivated by both of these technologies, but have not jumped in the market yet. The iPad seems wonderful since it is basically the next evolution of the net book, or mini-laptop. It has a great user interface,...
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Employee Blogging for Recruiting

3
March 15, 2010

I’m not sure how many of you noticed the NYT article a few months ago on MIT student bloggers. M.I.T.’s bloggers, who are paid $10 an hour for up to four hours a week, offer thoughts on anything that might interest a prospective student. Some offer advice on the application process and the institute’s...
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Users First, Company Second

1
March 8, 2010

I feel like I always talk about change management and adoption.  When implementing a new system, I can definitely say that over the last few years I’ve seen a marked improvement in the diligence of internal implementation project managers in stressing the importance of behavioral change and end user adoption.  It is honestly so...
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The Shift to Engagement

2
February 15, 2010

I was reading a post on 2010 (originally attributed to Joyce Gioia, but without a link). 1  I write this on the plane, so I can’t look it up.)  In it, there are a few 2010 predictions that keep the momentum of driving HR organizations to realize that it’s about engagement, not about retention. 6....
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David Zinger 3 Words Follow-up

0
February 2, 2010

3 Words Follow-up to yesterday’s post written by David Zinger. I am so pleased you took so much away from 3 little words. It makes me feel stronger than the 3 little pigs and I know some wolf can blow my 3 word structure down. The words are all important to me and my...
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Branding and the 3-word Theme

1
February 1, 2010

I was checking out David Zinger’s twitter page and noticed his 2009 3-word theme.  They are “Authentic, Connections, Engage.”  A part of me wants a 5 page manifesto on his choice of these words and why they are important to him this year.  (he probably wrote a blog post on this, but I missed...
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HR Metrics: Offer Accept Rate

3
January 14, 2009

Last time I looked for a job, I had three offers.  Each of these offers were with very similar organizations, with very similar offer packages, and with exactly the same type of work.  What actually made the difference?  It was all about the value proposition.  In retrospect, whether I made the right decision will...
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Cover-ups

1
September 2, 2008

Up through the Beijing Olympics, I’d been reading stories almost on a daily basis about how China was trying to present a public image of itself that was not necessarily the truth. ­Limited access for journalists (to protect the athletes?):  Really there was concern that the political environment that surrounds the country would be...
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The CEO and Company Culture

1
May 26, 2008

The other systematic asks: In a recent interview with one of our analysts, a Fortune 500 company’s HR director said (not verbatim) “It’s not HR’s job to define our culture. It’s the CEO’s job. It’s our job to communicate that culture.” While I understand the position I have to say it doesn’t sit fully...
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“Talent” as Marketing?

0
April 24, 2008

Seth Godin’s recent post on Talent and marketing HR hit home on may fronts.  What if you started acting like the VP of Talent? Understanding that talent is hard to find and not obvious to manage. The VP of Talent would have to reorganize the department and do things differently all day long (small...
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Rejected Applicants and External Brand

6
April 16, 2008

Say you are Google.  You have a few hundred thousand people sending you applications and resumes on a weekly basis.  Therefore, you have to reject a few hundred thousand people on a weekly basis.  Even is this is the nice postcard that says “thanks, we’ll keep you on file for 6 months” everyone realizes...
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The Top Role of Brand in Recruitment

1
November 28, 2007

A recent Tom Peters entry criticizes the characterization of the “war for talent” as a competitive endeavor as opposed to an internal problem.  He’s right, but this is nothing new.  The HR world including systematicHR has long been talking about the importance of the EVP or employer brand in attracting and retaining employees.  It’s...
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Building the Employer Brand

1
November 14, 2007
Building the Employer Brand

When we think about the employer brand, we often think about it from the recruiting perspective. A healthy employer brand does indeed make it much easier to attract potential employees, and it saves a business significant dollars in other ways as well. Great brands allow you to hire employees at a lower cost premium...
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Driving Quality by Creating Culture

0
November 13, 2007
Driving Quality by Creating Culture

ISR (now Towers Perrin) has an interesting case study on the creation of culture.  Specifically in this case study, they focus on building a culture that is focused on quality, but the principles they share could really be used to develop a culture to support any strategy whether it be quality, innovation, or anything...
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Creating the Employment Brand

2
November 12, 2007

Earlier this year, John Sullivan wrote a great piece on employment branding that I thought I would bring back to life.  In it, he describes some great steps to creating a brand as well as advertising that brand once developed.  I’d like to highlight just a couple of points here and then send you...
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Changing Management Culture to Improve Employee Creativity

3
October 25, 2007

More and more of the literature that is out there (at least what I’m reading) is about innovation.  Business thinkers are clearly over the fact that R&D, engineering and production is moving offshore.  They realize that those tasks can go away, so long as we keep our edge where it counts – thinking up...
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Does Talent Management Create Culture?

3
October 2, 2007

Ron Lawrence writes in CLOmedia.com that HR shape a company’s culture by finding and developing talent.  I’m having a hard time buying into that.  My answer to the question “does talent management create culture?” is simply: “no.” In reality, creating a high-performing company depends on finding and hiring the right people, then nurturing, developing...
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Video iPods in Training

3
September 27, 2007

“Training is now going to employees rather than the other way around.” 1 A few months ago I posted some podcast ideas that you could use in HR.  Harvard Business Review recently listed a few excellent reasons to continue expansion of this format as it applies to HR and your employees, and how to do...
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1 Jerk = $160K

3
August 13, 2007

I first heard about the “Jerk” effect during a verbal presentation at a conference. Robert Sutton apparently did a study and found that for every “jerk” in your organization, they are costing you $160K of productivity and profits each year. 1 It’s incredible that you could be paying a manager who is actually costing...
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The Self Service Experience

5
July 18, 2007

Every vendor you ever meet will tell you how much time and money your organization will save by implementing self service tools and workflow automation.  It’s definitely true that the initiative to go paperless has shifted work, but whether or not it has reduced work is another question completely.  I’d like to theorize that...
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