Gautam and I take a stab at clarifying our definitions of “engagement” here.
Mine is in the comments…
Poste Update 12/09/05, 10PM: And a quick addition… David Kippin (the actual originator of all my thoughts in the “branding, talent, engagement” 1, 2, 3 series even though his link is in #2) posted a clarification on engagement vs. voluntary alignment by employees. From the comments of a post below, and slightly different than my definition of engagement:
Enoyed the article and appreciate the citation. I wasn’t as clear as I should have been so I want to add one small point of clarification to the pull-quote from my blog.
The way I see it, engagement and voluntary alignment are reciprocal, but not quite the same thing.
Management (often senior management) creates the conditions necessary for voluntary alignment by creating visible, meaningful linkages between how and why employees do what they do and the organization’s larger, more strategic, longer-range goals and objectives.
In response, since most folks show up to work with a desire to do the right thing, when this context is present, employees respond with engagement.