Dec 10, 2012
Techniques being used to find and hire talent have changed significantly in the last few years and it’s quickly moving toward a social process. According to a survey from Jobvite, 92% of companies in the US used social platforms for recruiting in 2012. 73% successfully hired a candidate through social media – a drastic increase from 58% in 2010. Needless to say, your basic HR software will no longer do the trick.
The key to successfully navigating the social recruiting process lies in understanding the underlying paradigm shift inherent in today’s emerging technologies. Recruiting is no longer a static, controlled process within your company. Rather, it is a dynamic process of continuous online engagement with large pools of potential talent.
Continuous Engagement is Key
Social recruitment necessitates a shift in attitudes about the recruitment process itself. Finding job candidates is a part of your company’s online presence – the success of your social recruitment hinges upon the successful use of your social profiles as a whole.
- Your recruitment process doesn’t start with a job opening and end with new employee placement. Job openings occur continuously over time, so candidate sourcing will always be a constant, long-term process.
- Simply posting a link to your job opening won’t attract the best candidates. They need to be already visiting your company page on a regular basis for the industry-relevant content you post.
- Instead of thinking about soliciting résumés on social media, focus on developing relationships with your social networks. Concentrate on presenting your company brand to a group of people who have the talent and skills you’re looking for, and engage those people on your social profiles.
Utilize Dynamic Content
Your online marketing strategies are dynamic; the content you post on your social accounts is interesting to your followers and elicits engagement. When seeking job candidates, you want to employ the same tactics.
- Your job postings should be just as welcoming as the rest of your page’s content. Job descriptions attract and engage qualified candidates when they are well-written and supported with extra content that describes your company’s culture and the intangible requirements and benefits of a position.
- Boost your job posting’s drawing power by including video interviews with current employees and other supportive content. Post these on YouTube and imbed them into status updates for optimal views.
Every Platform is Different
While all of your online profiles should work to attract those looking for jobs from with your industry, the recruitment best practices vary with each social media platform, so good planning is important. Your strategy should be modified to work with each platform’s processes, demographics, and rules for use.
- Twitter: Participate in industry-specific chats in order to find followers who could become invested with your brand and have knowledge within your niche. Compile a list of useful hashtags for your industry and use them to tag all of your job postings so that the right candidates can easily find them.
- Facebook: Create a jobs tab within your company page and promote it amongst your other content. You can link your recruitment software directly to your jobs page to make applicant tracking easy and efficient.
- Linkedin: Take part in groups and discussions relevant to your industry. Develop a community of qualified followers and post your job listings where the best candidates can find them.
Your strategy for social recruitment should revolve around consistent, active engagement with your networks and followers. Promote your company brand with dynamic content that will attract and engage followers within your industry. Finally, appropriately utilize the different social platforms in order to reach the greatest number of qualified individuals.