I was reading “Branding the Feed” in Business 2.0 Magazine ((Heilemann, John, July 2006. “Branding the Feed.” Business 2.0, Volume 7, Number 6. Page 42.)) about Dick Costolo’s Feedburner strategy (If you read this site through a feed, it’s coming through feedburner).
Not a new thought, but it occurs to me that RSS (Real Simple Syndication) feeds could and should be applied to HR. Clearly this won’t be a revelation to my friends over at the recruiting sites where RSS feeds can be used for a multitude of purposes such as job board updates. Aside from recruiting, learning systems can publish course listings to employee portals (employees could subscribe to various course categories) and on-line internal corporate blogs used for knowledge sharing can be easily distributed (and fed to an employee’s personal portal page).
RSS, like other web 2.0 technologies has primarily been a social phenomenon. Applications into the corporate business computing world have been slow to adoption, even though almost all of us use these technologies. Log into your personal yahoo or MSN page and you’ll see RSS running in the background everywhere.
The HR technology world is all wrapped up in SOA and SaaS – technologies to improve workflow process and service process. Through XML, portals present access to data straight to the employee desktop. What’s missing is that technologies such as RSS have the ability to present ‘knowledge’ straight to the desktop and we haven’t found a way to capitalize on the technologies.
I’m predicting that in the next few years, we’ll see a quantum leap in how these technologies effect our work lives. The new generation of workers is upon us as 20 somethings enter the workforce with an incredible ability to multi task with dependencies on specific technologies, data navigability and a specific type of presentation that facilitates the way they work, communicate and network.