systematicHR

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Does Anyone Get Employer Branding?

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As usual, Regina is right:

My take though is that it is difficult if not impossible for employees to deliver a customer experience if they in fact are not operating and living in a culture that offers them a really cool, compelling, beautiful, inspiring — whatever kind of experience you want to create with your brand — simultaneous internal employee experience. ((Miller, Regina, October 15, 2006. “The Employee Experience.” Retrieved from HR’s Brand New Experience on October 27, 2006.))

Perhaps we’ve talked this to death, but let’s face it, the external brand and the internal employer brand (employee value proposition – EVP) really need to be coordinated. Any thoughts to truly drive an external brand have to be reinforced by the very population developing, selling and servicing that brand. This does not mean that the brands have to be identical, but an employee understanding and pride regarding the external brand directly impacts the success of failure of any marketing effort.

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2 responses to “Does Anyone Get Employer Branding?”

  1. regina Avatar

    Dubs – thanks for highlighting. Hope you are doing great! Talk soon…

  2. […] Does Anyone Get Employer Branding? HR/HCM Radar As usual, Regina is right: My take though is that it is difficult if not impossible for employees to deliver a customer experience if they in fact are not operating and living in a culture that offers them a really cool, compelling, beautiful, inspiring — whatever kind of experience you want to create with your brand […]  Read more… As usual, Regina is right:My take though is that it is difficult if not impossible for employees to deliver a customer experience if they in fact are not operating and living in a culture that offers them a really cool, compelling, beautiful, inspiring — whatever kind of experience you want to create with your brand — simultaneous internal employee experience. 1Perhaps we’ve talked this to death, but let’s face it, the external brand and the internal employer brand (employee value proposition – EVP) really need to be coordinated. Any thoughts to truly drive an external brand have to be reinforced by the very population developing, selling and servicing that brand. This does not mean that the brands have to be identical, but an employee understanding and pride regarding the external brand directly impacts the success of failure of any marketing effort.Miller, Regina, October 15, 2006. “The Employee Experience.” Retrieved from HR’s Brand New Experience on October 27, 2006. ? … By systematicHR Tags: branding  talent management  engagement  hr  hcm  E-mail |  PDF |  Save |  Blog this! |  Related stories:      |  Bookmark:    |  Follow:          10/30/2006 04:00:20 AM […]