{"id":1178,"date":"2010-03-15T01:00:28","date_gmt":"2010-03-15T09:00:28","guid":{"rendered":"https:\/\/systematichr.com\/?p=1178"},"modified":"2009-12-25T11:20:55","modified_gmt":"2009-12-25T19:20:55","slug":"employee-blogging-for-recruiting","status":"publish","type":"post","link":"https:\/\/systematichr.com\/?p=1178","title":{"rendered":"Employee Blogging for Recruiting"},"content":{"rendered":"

I\u2019m not sure how many of you noticed the NYT article<\/a> a few months ago on MIT student bloggers.<\/p>\n

M.I.T.\u2019s bloggers, who are paid $10 an hour for up to four hours a week, offer thoughts on anything that might interest a prospective student. Some offer advice on the application process and the institute\u2019s intense workload; others write about quirkier topics, like warm apple pie topped with bacon and hot caramel sauce, falling down the stairs or trying to set a world record in the game of Mattress Dominos.<\/p>\n

Posting untouched student writing \u2014 and comments reacting to that writing \u2014 does carry some risks. Boring, sloppily written posts do nothing to burnish an institutional image, college admissions officials say, and there is always the possibility of an inflammatory or wildly negative posting.\u00a0 ((Lewin, Tamar, October 1, 2009.\u00a0 \u201cM.I.T. Taking Student Blogs to Nth Degree.\u201d\u00a0 Retrived from http:\/\/nytimes.com.))<\/p><\/blockquote>\n

Certainly we have our recruiters on the blogs (look how many recruiting and HR blogs there are nowdays).\u00a0 And we\u2019re all over linked in and facebook, especially facebook where we can characterize ourselves and our organization with some personality.\u00a0 But I\u2019m not really sure how many of us have looked into employee blogging.\u00a0 Employee blogging are not those snippets of quotes that you see on recruiting pages.\u00a0 They are not the rehearsed lines of \u201cI love my company so much\u201d branding with precision.\u00a0 Instead, they are the raw, uncensored words of employees and their lives at your organization.<\/p>\n

I think that employee blogging holds less risk than student blogging.\u00a0 Students are expected to say whatever they want, but employees are still bound by the employment contract, and while we may tell people to write whatever they want, at the end of the day, employees still want to keep their jobs.\u00a0 If you use employee blogs, you\u2019re probably also selecting some of your smartest, most productive performers (and hopefully well compensated engaged employees too).\u00a0 If this is the case, you have little to worry about.\u00a0 What you will have is a blogging forum that tells potential employees what a day in the life at your organization really might be like.\u00a0 Candidates get to hear from the mouths of real practitioners what to expect and what the culture holds, and even what some of the pitfalls are.\u00a0 If you\u2019re lucky, you not only attract the right people, but you might even weed out those who are not a good fit for the organizational culture.<\/p>\n

In a few months, I\u2019ll be hitting year number 5 of blogging at systematicHR.\u00a0 Come on everyone, it\u2019s time to get in the blogging game already.\u00a0 \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m not sure how many of you noticed the NYT article a few months ago on MIT student bloggers. M.I.T.\u2019s bloggers, who are paid $10 an hour for up to four hours a week, offer thoughts on anything that might…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[23,21,28,10,15,46],"tags":[446,52,72,51,50],"class_list":["post-1178","post","type-post","status-publish","format-standard","hentry","category-blogging","category-branding","category-communications","category-engagement","category-talent-acquisition","category-web-20","tag-blogging","tag-internal-mobility","tag-recruiting","tag-social-media","tag-staffing"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1178"}],"version-history":[{"count":4,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1178\/revisions"}],"predecessor-version":[{"id":1308,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1178\/revisions\/1308"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}