{"id":1226,"date":"2010-02-01T01:00:27","date_gmt":"2010-02-01T09:00:27","guid":{"rendered":"https:\/\/systematichr.com\/?p=1226"},"modified":"2009-12-22T17:26:44","modified_gmt":"2009-12-23T01:26:44","slug":"branding-and-the-3-word-theme","status":"publish","type":"post","link":"https:\/\/systematichr.com\/?p=1226","title":{"rendered":"Branding and the 3-word Theme"},"content":{"rendered":"

I was checking out David Zinger<\/a>\u2019s twitter page and noticed his 2009 3-word theme.\u00a0 They are \u201cAuthentic, Connections, Engage.\u201d\u00a0 A part of me wants a 5 page manifesto on his choice of these words and why they are important to him this year.\u00a0 (he probably wrote a blog post on this, but I missed it).<\/p>\n

I got to thinking about the very topic that he is an expert on, employee engagement and all its relationships with deploying brand to the employee audience.\u00a0 I\u2019ve done many branding exercises but perhaps this is the right way to address it.\u00a0 Certainly when trying to brand and engage, we think about our mission, values, elevator pitches, etc\u2026 but when it can be boiled down to just 3 words, how much more powerful is that?\u00a0 With Zinger\u2019s 3 words, I was actually intrigued enough that I have sat around thinking about what those words mean to him, and to me, perhaps engaging the creative and curious part of my own brain even more towards his message than a 5 page manifesto would have.<\/p>\n

I don\u2019t know that this is a tool for all, and in reality it might just be a personal tool to help Keep Zinger sharp and focused.\u00a0 For the masses, the impact is a broad range from brilliant to confusing depending on where you lie in the spectrum of already knowing David and what he does.\u00a0 I\u2019m sure this is not the only thing he deployed to reflect his 2009 goals, but at the heart of it, I think it\u2019s quite well executed.\u00a0 I don\u2019t think this was the starting point, I think this was boiled down from an analysis of his key goals for 2009, in what was probably an excruciatingly time intensive process.\u00a0 Once you understand your core values, then you can go ahead with the details of the media plan and how you\u2019re going to execute.<\/p>\n

If I remember, I\u2019ll ask him to post a reply to today and get some of his thinking.<\/p>\n

Thanks David!!<\/p>\n","protected":false},"excerpt":{"rendered":"

I was checking out David Zinger\u2019s twitter page and noticed his 2009 3-word theme.\u00a0 They are \u201cAuthentic, Connections, Engage.\u201d\u00a0 A part of me wants a 5 page manifesto on his choice of these words and why they are important to…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[21,37,28,10,8],"tags":[67,445,66],"class_list":["post-1226","post","type-post","status-publish","format-standard","hentry","category-branding","category-change-management","category-communications","category-engagement","category-strategies","tag-3-word-theme","tag-branding","tag-david-zinger"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1226"}],"version-history":[{"count":3,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1226\/revisions"}],"predecessor-version":[{"id":1228,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1226\/revisions\/1228"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}