{"id":1290,"date":"2010-03-08T01:00:10","date_gmt":"2010-03-08T09:00:10","guid":{"rendered":"https:\/\/systematichr.com\/?p=1290"},"modified":"2009-12-24T13:43:01","modified_gmt":"2009-12-24T21:43:01","slug":"users-first-company-second","status":"publish","type":"post","link":"https:\/\/systematichr.com\/?p=1290","title":{"rendered":"Users First, Company Second"},"content":{"rendered":"

I feel like I always talk about change management and adoption.\u00a0 When implementing a new system, I can definitely say that over the last few years I\u2019ve seen a marked improvement in the diligence of internal implementation project managers in stressing the importance of behavioral change and end user adoption.\u00a0 It is honestly so easy once you get into implementations to forget about the strategic components of the implementation and simply sit around doing functional requirements and config.\u00a0 Unfortunately this is the tactical behind the project, and often minimizes the strategic.\u00a0 I was pleased to see the 2.0 Adoption Community and Jacob Morgan stress this as well<\/a>.<\/p>\n

To really see successful adoption companies need to focus on the benefits of the user first and the benefits of the company second.\u00a0 You can\u2019t approach a user and ask them to change behaviors because it benefits the company.\u00a0 Companies need to approach the user and tell them how it will benefit them.\u00a0 This is a bit of psychological approach but it\u2019s important.\u00a0 Employees put their needs first and company needs second so if you show them how Enterprise 2.0 can help them make their job easier then they are much more likely to listen.<\/p>\n

You also need to focus on use cases\u00a0 before deploying a platform and strategy.\u00a0 So for example how is someone in the marketing department going to benefit\u00a0 from Enterprise 2.0 vs someone from the product development team.\u00a0 You need to develop use cases for the various departments and understand what the risks, challenges, and opportunities are for each department.\u00a0 Finally, you need to understand how each department is going to measure success\/failure.\u00a0 I\u2019ll go into this a bit more in a future post but the point here is that everyone is going to have different needs and you must understand what those needs are.\u00a0 ((Morgan, Jacob, December 21, 2009.\u00a0 \u201cStrategic Principles for Enterprise 2.0 Implementation.\u201d))<\/p><\/blockquote>\n

I like the simply phrased \u201cuser first and company second.\u201d\u00a0 While I understand that the user never gets the opportunity to change behaviors if the product does not get configured, that does not change that the primary stress is to ensure end user adoption and behavioral change.\u00a0 In terms of behavioral change, Jacob Morgan is absolutely correct.\u00a0 You\u2019ve heard me talk about behavioral change and the \u201cpersonal win\u201d before.\u00a0 Employee\u2019s don\u2019t really care about the benefit to the company.\u00a0 Sometimes they don\u2019t even care about the efficiency gains they get from a process and work perspective.\u00a0 It\u2019s about some intangible personal win that they derive \u2013 sometimes it\u2019s the participation in the implementation that they gain advantage from, or the experience in the software that is much sought after.\u00a0 Either way, you have to determine what will make an employee excited and figure out how to message so that you are deploying the right messages to the right audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"

I feel like I always talk about change management and adoption.\u00a0 When implementing a new system, I can definitely say that over the last few years I\u2019ve seen a marked improvement in the diligence of internal implementation project managers in…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[21,37,10,2,34],"tags":[83,453,100,437,452],"class_list":["post-1290","post","type-post","status-publish","format-standard","hentry","category-branding","category-change-management","category-engagement","category-hr-technology","category-implementation","tag-adoption","tag-change-management","tag-end-user","tag-engagement","tag-implementation"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1290"}],"version-history":[{"count":3,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1290\/revisions"}],"predecessor-version":[{"id":1292,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1290\/revisions\/1292"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}