{"id":1646,"date":"2010-09-13T01:00:37","date_gmt":"2010-09-13T09:00:37","guid":{"rendered":"https:\/\/systematichr.com\/?p=1646"},"modified":"2010-06-25T07:09:45","modified_gmt":"2010-06-25T15:09:45","slug":"enterprise-web-2-0-and-personal-brands","status":"publish","type":"post","link":"https:\/\/systematichr.com\/?p=1646","title":{"rendered":"Enterprise Web 2.0 and Personal Brands"},"content":{"rendered":"

\"\"<\/a>I started systematicHR something like 5 years ago as a true weblog \u2013 a place where I could record my thoughts as I went through my daily reading and research.\u00a0 More than 5 years after my first blog post that I never thought anyone would read but myself, systematicHR has really become my own personal brand.\u00a0 It reflects a lot of who I am, what I\u2019m interested in, but more importantly, it reflects what is in my head and how I think.\u00a0 I have continued to contribute to the HR blogosphere since I think I have a unique point of view that is not widely represented in a space filled with analysts, vendors, recruiters, but not too many strategists connecting dots between all of that thinking.\u00a0 Hopefully, you all have not decided that I\u2019m delusional.<\/p>\n

The thing about Web 2.0 and what I\u2019ve decided to call Enterprise Digital Interactions (rather than \u201centerprise social media\u201d) is that we\u2019re assuming our employee populations are willingly going to participate and lend time to contributing content.\u00a0 Certainly, we\u2019ll have a hard enough time getting a large and diverse cross section of our workforce just to subscribe the the appropriate blogs let alone writing them.\u00a0 Employees are used to the networks and connecting with other people by now, and some people are getting used to pulling data from the web and consuming what they want rather than what they are given.<\/p>\n

The key to all of this is the personal brand.\u00a0 Just like for myself, some (or hopefully many) people will take some pride at being able to share knowledge.\u00a0 People like the fact that they came up with an original thought or a best organizational practice.\u00a0 They like the community recognition that they are in some way, a leader.\u00a0 And it just so turns out that people who contribute also tend to subscribe to more in the environment as well.\u00a0 All of that leads to more comments, conversations and more interactions.<\/p>\n

I know there are at least dozens of ways to help spur participation in the corporate communities, but personal brands seems to be a good, long term way to view employee motivation.\u00a0 You can always get people to post a blog because it was on their list of goals, but you won\u2019t get them to continue to do so unless they see the personal value to it.<\/p>\n","protected":false},"excerpt":{"rendered":"

I started systematicHR something like 5 years ago as a true weblog \u2013 a place where I could record my thoughts as I went through my daily reading and research.\u00a0 More than 5 years after my first blog post that…<\/p>\n","protected":false},"author":1,"featured_media":1664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[21,37,45,28,10,40,8,2,46],"tags":[446,229,453,228,51,166,178],"class_list":["post-1646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-change-management","category-collaboration","category-communications","category-engagement","category-enterprise-solutions","category-strategies","category-hr-technology","category-web-20","tag-blogging","tag-brand","tag-change-management","tag-personal-brand","tag-social-media","tag-web-2-0","tag-wikis"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1646"}],"version-history":[{"count":3,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1646\/revisions"}],"predecessor-version":[{"id":1666,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1646\/revisions\/1666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}