I know we don\u2019t need any more buzzwords, but at the same time, HR and corporate organizations really seem to hate calling their internal blog, wiki, networking and collaboration tools \u201cSocial\u201d media. There is good reason for this as most organizations are not trying to encourage social behaviors at work, but professional networking, increasing connections, and sharing knowledge. The tag \u201csocial\u201d just does not work. What it feels like to me is that these are just digital interactions within the organization, and that\u2019s quite high level, but in addition to the word \u201csocial\u201d I personally don\u2019t like the word \u201cmedia.\u201d To me, media is old school \u2013 it\u2019s what I do consume when I pick up a newspaper or turn on the TV. I know that in a strict definitional sense, media is exactly what blogs and wikis are, but media does not allow for the interactive nature of the technology.<\/p>\n
A couple of months ago, I took a shot at defining Web 2.0. It basically boiled down to this:<\/p>\n
To me, the key is in defining the \u201cus\u201d in each of the above four statements. It strikes me that as I wrote these definitions, that \u201cus\u201d is ambiguous, and it is generally not HR as an organization. Instead, each of \u201cus\u201d as an individual in the organization, whether we are representing HR or not, interacts with all of these technologies that help us connect. This is important because we need to realize in a Web 2.0 environment, HR no longer pushes content out to the employee population. If we have an environment that fosters blogs and wikis and networks and employee status messages, and anything else, then the environment is one where each individual chooses what to pull in to their own span of attention.<\/p>\n
HR\u2019s role in a Web 2.0 world is to foster our talent by increasing the connections people make and helping them find growth opportunities on their own through those connections. But once we have enabled that, the employees are largely on their own to make it happen. Our role in talent is to make sure that our total employee base has the right skills and competencies to accelerate the growth of our companies, and once we have fostered a culture that writes blogs and wikis and shares knowledge, that knowledge generates itself through the workforce, not through HR. Our role in HR is to foster a culture where people are excited about continuous learning and have goals associated with learning and development, but it\u2019s up to those individuals in a Web 2.0 world to actually subscribe to blogs and wikis in the environment.<\/p>\n
Enterprise digital interactions is not a phrase I\u2019m trying to use to replace Web 2.0 in any way \u2013 that would just be silly. However, I think it better describes HR\u2019s role in a Web 2.0 world. It is a tool we can use as another enabler, but it is not our tool \u2013 it is the workforce\u2019s tool, and we can only foster the right environment for them to want to use it.<\/p>\n","protected":false},"excerpt":{"rendered":"
I know we don\u2019t need any more buzzwords, but at the same time, HR and corporate organizations really seem to hate calling their internal blog, wiki, networking and collaboration tools \u201cSocial\u201d media. There is good reason for this as most…<\/p>\n","protected":false},"author":1,"featured_media":1668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[37,45,28,10,40,8,2,44,46],"tags":[230,51,166],"class_list":["post-1647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-collaboration","category-communications","category-engagement","category-enterprise-solutions","category-strategies","category-hr-technology","category-innovation","category-web-20","tag-eenterprise-digital-interactions","tag-social-media","tag-web-2-0"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1647"}],"version-history":[{"count":2,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1647\/revisions"}],"predecessor-version":[{"id":1675,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/1647\/revisions\/1675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/media\/1668"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}