Every now and then, I\u2019m parked at a mall, convention center, airport, and I ask myself, \u201cnow where did I park my car?\u00a0 OK, so I don\u2019t lose my car that often, but on occasion it happens.\u00a0 OK, I\u2019m not at the mall or convention center that often either.\u00a0 At any rate, the appropriate action is to walk around the parking lot for a while constantly hitting the alarm button and waiting to hear that familiar chirp.\u00a0 (Actually, I do that even when I know where the car is and I\u2019m just walking over to it \u2013 no idea why\u2026)\u00a0 At some point, I\u2019ll eventually locate the car.\u00a0 The alternative, since I\u2019d never really go to a mall or convention center or whatever alone, is the hope that someone I\u2019m with actually remembers where the car is, or the general vicinity.\u00a0 Depending on the person I\u2019m with, there is either a high level of confidence or not, and sometimes none at all.<\/p>\n
Here\u2019s the problem with social enterprise.\u00a0 Stuff can be really hard to find.\u00a0 Let\u2019s say that we remember that something was said on a particular subject, but we don\u2019t remember who said it, if it was in a group message board or a blog, or even when it was.\u00a0 How the heck do we find this stuff?\u00a0 Even if we did remember it from a blog, the content might be 2 years old and still take a while to find.\u00a0 Social tools all seem to use a variety of different search tools, but the tools that have emerged seem to deal with either tags or crowd metrics (or a combination of each).<\/p>\n
Tagging is the job of either the content author, or content manager.\u00a0 Sometimes tags can be community driven as well.\u00a0 The point being that people can tag content with topics that they feel are associated with the content they are presenting.\u00a0 You\u2019ll notice that this post will return a tag of \u201csocial\u201d and \u201csocial enterprise\u201d among other things so that those get indexed by the blog and search engines.\u00a0 It\u2019s not an exact science like the good old dewey decimal system we all learned in elementary school, but if authors are tagging, then it\u2019s likely to have a decent relationship.\u00a0 If you give readers and the community the ability to tag, now you have even precision as the readers are also the searchers of the content and will have a pretty good idea if the original tags are off.\u00a0 Every now and then on systematicHR posts I\u2019ll actually adjust tags based on what searches are driving hits to the content.\u00a0 Lastly, if you have a content manager involved that can further tag, now you have an element of standardization, so you know that similar posts will always be tagged in a similar way \u2013 in other words there are no concerns over someone tagging only \u201csocial\u201d and a different author using \u201cnetwork.\u201d\u00a0 The content manager can leave the original tags intact, but would also communize the tags being used across the community.<\/p>\n
Crowd metrics are also a wonderful thing.\u00a0 For those of us who are Facebook users, we\u2019re probably pretty familiar with the news feed that tends to launch more popular items to the top of the list.\u00a0 The assumption is that if lots of people are looking and commenting on a particular piece of content, there is a higher probability that you\u2019ll also be interested in the content.\u00a0 The same goes for social enterprise in the workplace.\u00a0 If many people are looking at content that you follow in some way (through a person, group, topic\u2026) then chances are you want to see it also.\u00a0 The assumption is that hits, reads, comments, thumb ups indicates some degree of quality of the content.<\/p>\n
Things get better when you combine tagging and crowd metrics.\u00a0 If you do a search for \u201ctalent management\u201d in your social enterprise tool, hopefully it brings up the things that are not only tagged with the topic, but also finds the ones that were most popular first.\u00a0 This blends not only the topical result, but also the assumption of quality as well.\u00a0 The issue with this is that you can still miss content.\u00a0 Some things can be mis-tagged, or some items just go unread by the crowds, and continue to appear lower in search results because of it.\u00a0 Good search should also index words inside the content automatically, but that alone does not mean a high search result.<\/p>\n
Obviously for me, the best result is if I just remember where my stupid car is.\u00a0 But if I can\u2019t hopefully some crowd intelligence in combination with my alarm clicker will work pretty quickly.\u00a0 I don\u2019t wander aimlessly in parking lots that often thankfully.<\/p>\n","protected":false},"excerpt":{"rendered":"
Every now and then, I\u2019m parked at a mall, convention center, airport, and I ask myself, \u201cnow where did I park my car?\u00a0 OK, so I don\u2019t lose my car that often, but on occasion it happens.\u00a0 OK, I\u2019m not…<\/p>\n","protected":false},"author":1,"featured_media":2306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[388,23,37,28,27,40,47,2,374,395,391,46],"tags":[380,379,377,378,348,51,375,181,376],"class_list":["post-2160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-blogging","category-change-management","category-communications","category-data-metrics","category-enterprise-solutions","category-governance","category-hr-technology","category-social-hr-technology","category-social-gamification","category-social-talent","category-web-20","tag-authority","tag-content","tag-crowd","tag-crowd-metrics","tag-social","tag-social-media","tag-social-networks","tag-tagging","tag-taxonomies"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2160"}],"version-history":[{"count":9,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2160\/revisions"}],"predecessor-version":[{"id":2305,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2160\/revisions\/2305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/media\/2306"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}