There are three people who are pretty commonly in my car.\u00a0 They will go unnamed.\u00a0 One of them is pretty similar to me.\u00a0 She always knows where she is, which way is north, and can get around pretty well.\u00a0 The second has an idea, but has a tendency to say \u201cleft\u201d when she really means \u201cright.\u201d\u00a0 The last, has no idea where she is at any point in time, and when her opinion is offered, everyone else chuckles and goes in the exact opposite direction.\u00a0 Basically, with passenger 1, you follow directions, passenger 2 you\u2019d still be in the same state of doubt before and after the direction, and passenger 3 you know exactly where to go because that person is wrong 100% of the time.\u00a0 (She really is that bad by the way.)<\/p>\n
When we\u2019re interacting with social enterprise tools at work, it\u2019s quite impossible to decide who to trust.\u00a0 In general, we\u2019re dealing with hundreds or thousands of people that may be posting content to a particular group, and many of those are people we\u2019ve never met.\u00a0 There are a couple of things we have to count on.\u00a0 The first is simply people we do know and have a degree of confidence in.\u00a0 The second is what I\u2019ll call \u201cauthority.\u201d<\/p>\n
In most social enterprise tools, we can follow, buddy or otherwise mark certain people.\u00a0 The hope is that when these people interact with the social tool, we\u2019ll automatically see the content they are creating.\u00a0 However, if we counted on this alone, we\u2019d miss an awful lot of content that might be genuinely helpful to us. \u00a0After all, if there are 300 people in a social group about Talent Management Process and you only know 25 people personally, then you\u2019d be missing out on 90% of the content unless you go read everything daily.<\/p>\n
So we get into authority.\u00a0 Let\u2019s say that everyone in that group of 300 people post on an equal basis (same number of posts and post frequency over time).\u00a0 We\u2019d have to have some way of measuring which contributors have the most useful things to say.\u00a0 The way we measure this is by \u201clikes\u201d and comments back.\u00a0 Basically if all 300 people each have 100 posts or comments, but only 10 people have 1000 \u201clikes\u201d or more, those 10 people should have a higher authority than the other 990.\u00a0 Let\u2019s also say that a different 10 people had over 1000 comments on their content.\u00a0 Those 10 authors should also have more authority than the others.<\/p>\n
If people\u2019s content is \u201cliked\u201d then we assume some amount of value to that post.\u00a0 Similarly, if someone\u2019s content is highly commented, then we assume there was a value to the discussion it generated.\u00a0 While the following rule is always true, we could think that likes infer that the person creates insight while comments infer a person who might be a data hub (or other similar hypothesis).\u00a0 Either way, the combination of these and other factors gives us an overall authority rating.<\/p>\n
At the end of the day, trust, authority and who is contributing to the knowledge of the business is all about employee talent management. \u00a0What we are actually identifying is who are the network hubs that allow people to find other people with information, and evaluating the information that is provided. \u00a0What we are also doing is incentivising the sharing of information so that nobody is a knowledge “hoarder.” \u00a0The reason social intelligence is so important to HR is it is one of the best ways of identifying the actual amounts of knowledge each person has. \u00a0Thus, the equation adds a quantification of knowledge to their skills capabilities.<\/p>\n
Unlike in my car where I know everyone, this gives me an idea in social tools who I should trust and who not to.\u00a0 At the end of the day, what it means is that the pure volume of content generated is not enough.\u00a0 You really have to prove the value of your content through the interaction with your peers in the community.\u00a0 Hopefully you don\u2019t have people who chuckle at you and do the opposite.<\/p>\n","protected":false},"excerpt":{"rendered":"
There are three people who are pretty commonly in my car.\u00a0 They will go unnamed.\u00a0 One of them is pretty similar to me.\u00a0 She always knows where she is, which way is north, and can get around pretty well.\u00a0 The…<\/p>\n","protected":false},"author":1,"featured_media":2167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[388,21,45,28,47,2,374,395,391],"tags":[380,386,377,378,348,51,375,385],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-branding","category-collaboration","category-communications","category-governance","category-hr-technology","category-social-hr-technology","category-social-gamification","category-social-talent","tag-authority","tag-contributorship","tag-crowd","tag-crowd-metrics","tag-social","tag-social-media","tag-social-networks","tag-trust"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2166"}],"version-history":[{"count":12,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2166\/revisions"}],"predecessor-version":[{"id":2405,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2166\/revisions\/2405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/media\/2167"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}