{"id":2171,"date":"2012-11-14T10:00:44","date_gmt":"2012-11-14T18:00:44","guid":{"rendered":"https:\/\/systematichr.com\/?p=2171"},"modified":"2012-12-01T21:30:06","modified_gmt":"2012-12-02T05:30:06","slug":"using-hr-analytics-to-win","status":"publish","type":"post","link":"https:\/\/systematichr.com\/?p=2171","title":{"rendered":"Using HR Analytics to WIN"},"content":{"rendered":"

\"\"<\/a>So I have to admit it\u2019s hard to come off the election and not write about this.\u00a0 This election was defined by some pretty deep population analysis, incredible forecasting and pretty significant actions to try to address the most important populations.\u00a0 All of this went right along with a prioritization model that was pretty strong.\u00a0 If we look at Obama\/Romney, they each had target demographics: Obama needed the youth vote, managed to capture more than his fair share of the female vote (because the GOP was being stupid, and a couple contributions by Romney as well), and he also predictably got the \u201cminority\u201d vote.\u00a0 As the election neared, both candidates narrowed down their activities to a few key states (Ohio, Florida, Virginia, etc.)\u00a0 They had incredible models about what percentage of each population\u2019s vote they would get, and if they followed those models, all they had to do was figure out how to get those people to the polls.\u00a0 It turns out that in the end, the Obama machine was far better, and the Romney machine actually broke down (the phone app they were going to use literally went down on election day, and thousands of faithful Romney campaign volunteers had no idea which houses to go to and make sure people actually voted).<\/p>\n

At the end of the day, the story is the same as the one we have in HR.\u00a0 It\u2019s about winning.\u00a0 The difference is that we all want to win at different things.\u00a0 Some of us want to win at engaging our employees.\u00a0 Others want to win by having the best IP.\u00a0 More yet want to win by producing the best products in our category in the world.\u00a0 What is great is that if we\u2019re good at what we do, we\u2019re not focused on running analysis about turnover and headcount (although we\u2019ll do that anyway), but instead we\u2019re focused on understanding exactly what 5 things increase engagement in our populations.\u00a0 Taking that a step further, we\u2019d know exactly what populations are the most impactful on the entire workforce and target those people.\u00a0 A 1% increase in engagement in the 30-something sales guys might yield an advantageous network effect while it takes a 3% increase in another population for the same to happen.<\/p>\n

Similarly, if I want the best IP, I need to understand the roots of this.\u00a0 Chances are it\u2019s not just the standard talent management equations we need to figure out.\u00a0 I mean, performance and succession are only going to take us so far.\u00a0 Instead, if we\u2019re figuring out the profile of the employees that created the most patent applications, the people who have the highest levels of trust in their subject matter, and specifically what are the attributes that made them successful, then we can start recruiting for those people, aligning our performance reviews not to achievements, but to the competencies we know work, and doing talent reviews that direct us to the right employee profiles rather than who we think is ready from a job perspective.<\/p>\n

My assumption is that if you have created your HR strategy in the right way, and you have aligned that strategy with the corporate strategy, then HR is designed to make the organization WIN.\u00a0 Therefore every analytic you are running should be directing your organization to that win.\u00a0 Don\u2019t forget about the mundane operational reports, but understand that focusing on that isn\u2019t really helping you.<\/p>\n

At the end of the day, Romney actually did almost everything right, and he really thought he was going to win.\u00a0 The problem that he had was that he made a few wrong assumptions.\u00a0 The GOP really thought that all the pollsters were wrong \u2013 that they were over emphasizing the Democratic vote that would turn out on election day \u2013 that Democrats, the youth, and Hispanics were really not as excited about Obama as they were 4 years ago.\u00a0 Obama on the other hand had callers identifying who were voters, if they were voting for Obama, and then instructing the voter where their polling place was, good times to go, and what the plan was to get them there.\u00a0 At the end of the day, forget about the other guy.\u00a0 Just go run your analytics, make sure you are focused on what matters, and go out there and WIN!<\/p>\n

Note:\u00a0 Please assume no political commentary, simply an example of who analytics can be put into action.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

So I have to admit it\u2019s hard to come off the election and not write about this.\u00a0 This election was defined by some pretty deep population analysis, incredible forecasting and pretty significant actions to try to address the most important…<\/p>\n","protected":false},"author":1,"featured_media":2175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[388,396,37,27,8,2],"tags":[62,158,369,387],"class_list":["post-2171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-analytics-big-data","category-change-management","category-data-metrics","category-strategies","category-hr-technology","tag-analytics","tag-business-intelligence","tag-hr-analytics","tag-winning"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2171"}],"version-history":[{"count":7,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2171\/revisions"}],"predecessor-version":[{"id":2257,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/2171\/revisions\/2257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/media\/2175"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}