{"id":2332,"date":"2013-03-27T10:00:23","date_gmt":"2013-03-27T18:00:23","guid":{"rendered":"https:\/\/systematichr.com\/?p=2332"},"modified":"2013-03-27T10:01:24","modified_gmt":"2013-03-27T18:01:24","slug":"infographics-suck","status":"publish","type":"post","link":"https:\/\/systematichr.com\/?p=2332","title":{"rendered":"Infographics Suck"},"content":{"rendered":"

I was riding my bike around Marin (north of San Francisco) this fall, it was a bit cloudy, grey and not as bright as usual.\u00a0 Just the week before, I had purchased a new pair of lenses for my sunglasses, just for this occasion, and I was absolutely stunned at the difference it made to my ride.\u00a0 I felt like I was seeing the road and the vistas for the first time.\u00a0 Indeed, it was simply the first time I was seeing the views with a Yellow #20 lens.\u00a0 The reality is that I\u2019d done this exact ride dozens of times before.\u00a0 I commented my amazement to my riding buddies, how different everything was, brighter, more cheerful, and happy.\u00a0 But alas, it was just the Yellow #20 versus my usual middle grey.<\/p>\n

The current world seems to be in love with the infographic.\u00a0 Hell, I\u2019m in love with the infographic.\u00a0 They are pretty, colorful, easy to understand, present only the key pieces of information that you need.\u00a0 In 45 seconds, every one of us can be conversant in a topic with a very defined point of view.\u00a0 Well, actually, this is exactly the problem.\u00a0 You see, while the infographic is a very valuable tool, we should all realize that it\u2019s there as a precision marketing tool.\u00a0 It is there just to provide a point of view, not a complete conversation.\u00a0 Here are a couple of things you can do to combat \u201cinfographic conventional wisdom.\u201d<\/p>\n