{"id":604,"date":"2006-11-01T01:00:58","date_gmt":"2006-11-01T09:00:58","guid":{"rendered":"https:\/\/systematichr.com\/?p=604"},"modified":"2006-11-01T01:00:58","modified_gmt":"2006-11-01T09:00:58","slug":"does-anyone-get-employer-branding","status":"publish","type":"post","link":"https:\/\/systematichr.com\/?p=604","title":{"rendered":"Does Anyone Get Employer Branding?"},"content":{"rendered":"<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Arial\">As usual, <a href=\"http:\/\/blogs.bnet.com\/hr\/?p=378\">Regina<\/a> is right:<\/span><\/p>\n<blockquote>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Arial\">My take though is that it is difficult if not impossible for employees to deliver a customer experience if they in fact are not operating and living in a culture that offers them a really cool, compelling, beautiful, inspiring \u2014 whatever kind of experience you want to create with your brand \u2014 simultaneous internal employee experience.  ((Miller, <\/span><span style=\"font-size: 11pt; font-family: Arial\">Regina<\/span><span style=\"font-size: 11pt; font-family: Arial\">, <\/span><span style=\"font-size: 11pt; font-family: Arial\">October 15, 2006<\/span><span style=\"font-size: 11pt; font-family: Arial\">.  \u201cThe Employee Experience.\u201d  Retrieved from <a href=\"http:\/\/blogs.bnet.com\/hr\/?p=378\">HR\u2019s Brand New Experience<\/a> on <\/span><span style=\"font-size: 11pt\">October 27, 2006<\/span><span style=\"font-size: 11pt; font-family: Arial\">.))<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 11pt; font-family: Arial\">Perhaps we\u2019ve <a href=\"https:\/\/systematichr.com\/?p=493\">talked this to death<\/a>, but let\u2019s face it, the external brand and the internal employer brand (employee value proposition \u2013 EVP) really need to be coordinated.  Any thoughts to truly drive an external brand have to be reinforced by the very population developing, selling and servicing that brand.  This does not mean that the brands have to be identical, but an employee understanding and pride regarding the external brand directly impacts the success of failure of any marketing effort.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As usual, Regina is right: My take though is that it is difficult if not impossible for employees to deliver a customer experience if they in fact are not operating and living in a culture that offers them a really&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[21,10],"tags":[],"class_list":["post-604","post","type-post","status-publish","format-standard","hentry","category-branding","category-engagement"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=604"}],"version-history":[{"count":0,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/604\/revisions"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}