I\u2019ve been thinking about how would could both communicate through podcasts. Certainly there are the obvious applications. If you do a corporate meeting, why not record it and make it available for download? If the President of the U.S. gets to speak to the nation weekly in his radio address, why not HR? What about coordinating the CEO to a monthly or quarterly message to address important issues? All of these ideas are easily executable, engage the employee base, and solidify your employer brand.<\/p>\n
This idea is similar in nature to \u201cCubicleCasts\u201d but is narrated\/hosted by HR leaders in an organization to provide an upbeat and entertaining forum to disseminate potentially dry information. Podcasts could feature interviews with employees or audio skits on how to\/how not to address certain office situations. ((Havens, John. \u201cTop Ten Business Podcast Applications.\u201d Retrieved from About.com on January 8, 2007.))<\/p><\/blockquote>\n
Just like when companies complained that they could not deploy web open enrollment because not enough of their employees had access to the internet, I\u2019ll give the same answer to those who say not enough employees have i-pods and MP3 players. Who cares? There\u2019s always an alternative from letting people hear the recording from their PC\u2019s at work, to printing the text onto a webpage if necessary.<\/p>\n
However, I recently read another fantastic idea.<\/p>\n
HR Podcast “Welcome Tours” can allow new hires to tour your office at their own pace. ((Ibid))<\/p><\/blockquote>\n
I\u2019m not saying you should replace orientation or having a current employee introduce the new hires to people and places. However, no matter how thoughtful the employee, they simply can\u2019t do as great a job as a scripted HR person who is both trying to introduce departments, places, branding, culture, and values. For example, we\u2019ve all walked through museums with the audio tour, \u201cnow walk right and stop in front of our company values plaque. Hit next when you are there.\u201d<\/p>\n
Not only could this be for new hires, but you could have a whole series of HR podcasts introducing people to the payroll process, open enrollment, and more. While someone is sitting on the subway, they can listen to you telling them how the new medical plan is better and why the company is heading this direction. Why not go crazy and create podcasts of department introductions for manager training programs. \u201cThis is the QA department and we\u2019ll take a few moments to describe why they are important to our company and our customers.\u201d<\/p>\n
All too often when we\u2019re talking technology, we\u2019re talking about the direct applications we can make of PC\u2019s and what goes on a PC. Today\u2019s communicators should be thinking about PC\u2019s, internet, cell phones, MP3 players, PDA\u2019s, and the good old paper products as well.<\/p>\n","protected":false},"excerpt":{"rendered":"
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