What is the mid-market?\u00a0 I define it as somewhere between 10,000 and 25,000 employees.\u00a0 Some organizations go as low as 1,000 employees.\u00a0 Certainly there\u2019s a disparity in the definition, but the employee count is not nearly as important as some other attributes.<\/p>\n
I\u2019ve seen organizations as small as 1,000 employees trying to get a grip of their HR processes and technologies in a way that larger organizations do.\u00a0 Often, these are high profile companies that you\u2019d have heard of, but their market penetration is much greater than their actual size.\u00a0 Additionally we\u2019ve all seen large manufacturing organizations that don\u2019t have the same attention to HR and technology because of the type of work they do.\u00a0 Josh Greenbaum notes that there are really only two types of market segments as relates to buyers:<\/p>\n
Here’s my simple market taxonomy, which I believe pretty much spells out the death of the mythical mid-market company.<\/p>\n
Market segment #1 consists of buyers for whom IT is a utility, much like electricity and water, that is a basic commodity but has little if any role in defining strategic advantage. IT keeps the lights on, but it is really secondary to the task at hand.<\/p>\n
Market segment #2 consists of buyers for whom IT is a major strategic differentiator, one of the things that drives competitiveness and supports innovation. These buyers also use IT to keep the lights on, but the real reason they buy technology is to deploy it at the cutting edges of their industry.\u00a0 ((Attributed to Josh Greenbaum.\u00a0 Frank Scavo, May 15, 2007.\u00a0 “No such thing as a mid-market company.”\u00a0 Retrieved from The Enterprise System Spectator<\/a>.))<\/p><\/blockquote>\n
While at the core, I\u2019m not sure the above definitions are good enough, I think there\u2019s some good truth to it.\u00a0 You can either be strategic or not.\u00a0 If I were a vendor, I wouldn\u2019t buy this at all.\u00a0 You do need to target the appropriate audiences and provide technology and functionality addressing varying degrees of requirements.\u00a0 But I like the thought, and agree that size does not matter.<\/p>\n","protected":false},"excerpt":{"rendered":"
What is the mid-market?\u00a0 I define it as somewhere between 10,000 and 25,000 employees.\u00a0 Some organizations go as low as 1,000 employees.\u00a0 Certainly there\u2019s a disparity in the definition, but the employee count is not nearly as important as some…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-749","post","type-post","status-publish","format-standard","hentry","category-strategies"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=749"}],"version-history":[{"count":0,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/749\/revisions"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}