{"id":813,"date":"2007-11-28T01:00:22","date_gmt":"2007-11-28T09:00:22","guid":{"rendered":"https:\/\/systematichr.com\/?p=813"},"modified":"2007-11-28T01:01:29","modified_gmt":"2007-11-28T09:01:29","slug":"the-top-role-of-brand-in-recruitment","status":"publish","type":"post","link":"https:\/\/systematichr.com\/?p=813","title":{"rendered":"The Top Role of Brand in Recruitment"},"content":{"rendered":"

A recent Tom Peters entry<\/a> criticizes the characterization of the \u201cwar for talent\u201d as a competitive endeavor as opposed to an internal problem.\u00a0 He\u2019s right, but this is nothing new.\u00a0 The HR world including systematicHR has long been talking about the importance of the EVP or employer brand in attracting and retaining employees.\u00a0 It\u2019s true that for top experienced talent the environment probably matters more than compensation and that people will give up cash for what they consider to be good working conditions, cool work, and collaborative associates.\u00a0 This also means that when seeking to recruit top talent, you must be able to put on display these very features of your organization.\u00a0 Your organization is no longer just a job, but a place where top talent will execute their own form of artistry.<\/p>\n

I contend that the bedrock of finding and keeping and co-creating with great folks is not about clever tools to induce prospective “thems” to “shop [live] with us,” but a 99% internal effort to create such an exciting, spirited, entrepreneurial, diverse, humane “professional home” that people will be lining up by the gazillions (physically or electronically) to try and get a chance to come and live in our house and become what they’d never imagined they could become!<\/p>\n

I.e., it’s not an externally directed “war to snatch talent from the other guy” by “being more aggressive than the competition”\u2014but an internally directed competition against ourselves (and our outrageously strong beliefs about people) in which we aim to create an unimaginably attractive workplace.\u00a0\u00a0 ((Peters, Tom, September 16, 2007.\u00a0 “Competing To Achieve Excellence: You Are Your Only Competitor!”\u00a0 Retrieved from http:\/\/www.tompeters.com on October 13, 2007.))<\/p><\/blockquote>\n

It\u2019s probably a bit far reaching to say that a good brand will play that large a role in recruitment and have candidates lining up at your door.\u00a0 Certainly if you are Google in the last couple of years or Microsoft in the past, this may have been possible.\u00a0 However for the large majority of us, this is an unattainable dream.\u00a0 The great brand probably can never replace a great sourcing effort, but the sourcing effort can be completely dismantled by the lack of a brand or by a negative one.<\/p>\n

Tom\u2019s argument however is a sound one.\u00a0 When recruiting, you\u2019re not competing against other organizations.\u00a0 Instead, you have every tool you need to hire top talent if you focus on the brand.\u00a0 Trying to compete only forces you to focus on the wrong things instead of presenting the best about yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent Tom Peters entry criticizes the characterization of the \u201cwar for talent\u201d as a competitive endeavor as opposed to an internal problem.\u00a0 He\u2019s right, but this is nothing new.\u00a0 The HR world including systematicHR has long been talking about…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[21,15],"tags":[],"class_list":["post-813","post","type-post","status-publish","format-standard","hentry","category-branding","category-talent-acquisition"],"_links":{"self":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=813"}],"version-history":[{"count":0,"href":"https:\/\/systematichr.com\/index.php?rest_route=\/wp\/v2\/posts\/813\/revisions"}],"wp:attachment":[{"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematichr.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}