I often hear managers asking how they can best motivate their employees to do better work, be more productive or have better attitudes. What most managers (and maybe people in general) don’t understand is that they are asking the wrong questions.
Employee engagement is not about motivation. Employee engagement is about TRANSFORMATION.
What’s the difference you ask? Motivation is a short term solution. Motivation yields you greater productivity (towards whatever your goals are) for a limited space and time. To truly realize a permanent shift in how your employees act, think, do, and desire, you must transform them.
Think about change management and who this applies to your employees. I’ve often talked about change management and how most people focus on all the wrong things. Most people think change is about training people and sending a few communications out to tell them what’s going on. As I’ve said before, change management is about fundamental behavioral change. Without it, all changes are fleeting.
There is a place for motivation. We generally see it in sales goals and other types of activities where are truly short term goal and short term actions are needed. But for those of you looking for real changes in your employee base, look towards transformation.