Web 2.0 Networks and HR

May 23, 2007
By systematicHR

This is an increasingly featured topic on this site.  Innovation networks and collaboration networks are of great interest to the business community because it ties together how work and product actually gets done.  Sure we have our formal organizational hierarchies, and we have process flow charts that rout our activities to each other, but the world knows that this is not how business actually gets done.

Ever notice that Linked In is loaded with Recruiters??  That’s not the point of this post, but I think we can all agree that the recruiting function of HR has long since discovered communities as an avenue for adding talent to organizations.   But recruiting is only one small part of the HR function.  What about talent management and organizational design? 1

Innovation and collaboration networks will be increasingly seen in the business over the next decade, but it’s rarely thought of for HR (except perhaps here on systematicHR or on Talentism).  If we’re only talking about using a social network and community for recruiting, how could we apply this to talent management?

  • Learning:  this is probably the easiest to envision.  Innovation and collaboration networks will be providing the platforms that HR can “piggyback” on.  As those networks roll out, we’ll see clear paths that we can use to improve the opportunities to learn through a network, create great mentorship programs, and find our senior talent that really influences the rest of the employee population.
  • Performance management:  could you really see everyone tagging you (good, bad, collaborator, mentor, effective, productive, fell asleep in meeting)?  The first issue is one of transparency.  People have to be willing to tag and have that tag be traceable back to them.  Second, people might have a major bias to rating you based on their personal like or dislike of you.  At the end of the day, can we figure out how to build a community and use web 2.0 in an innovative way to create better performance management?
  • Succession planning:  On linked in today, you have people writing positive reviews of your work (hopefully).  When we’re identifying succession candidates, wouldn’t real world experiences that each of us have built over time with our employment networks be the most critical to deciding if we’ll be effective leaders in the future?  These measure not only our experience and successes, but our potential.  Instead, we have rigidly structured succession planning processes that identify successors based on their current roles in the organization and the evaluation of one or several contributors to the succession plan.  Not a complete picture by any means.  I could totally envision how ongoing, constantly open networks (feeding into a secured system) would be a major enhancement to the current system.

Web 2.0 is here.  It’s coming soon to an HR vendor near you over the next few years.  The form it will be in is unknown to me, but putting more power in the hands of the community to convey information and knowledge can only be a good thing.


  1. Community Group Therapy.  February 28, 2007.  “Exploring communities and corporate HR…”  Retrived from http://communitygrouptherapy.com on March 18, 2007. [back]

17 Responses to Web 2.0 Networks and HR

  1. The Collocator on June 5, 2007 at 12:36 am

    links from Technoratito be distracting to employees or not etc. for the purposes of this post it’s just about possible examples of how web 2.0 technologies might find application in a business and HCM environment. systematicHR has a more considered post on this topic here

  2. links from TechnoratiWeb 2.0 Networks and HR Confessions of a Google Recruit The recruitosphere vs. the assessosphere Kills two birds with one stone What recruiting blog readers want (it’s not just another blogs aggregator)  

  3. human resources related pages on September 2, 2010 at 12:38 pm

    links from Technorati That’s not the point of this post, but I think we can all agree that the recruiting function of HR has long since discovered communities as an avenue for adding talent to organizations. But recruiting is only one small part of the HR … Read more

  4. seanodmvp on May 23, 2007 at 7:47 am

    Glad to see someone else interested in continuing this discussion…thanks for the reference.

    sean
    http://www.communitygrouptherapy.com

  5. Welcome to The CoWorking Institute on May 23, 2007 at 5:02 pm

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  6. Kramer auto Pingback[...] what others are saying systematicHR – Human Resources Strategy and Technology » Web 2.0 Networks and HR on Exploring communities and corporate HR…Mac on Word of Mouth? Great online Community? Or just a [...]

  7. [...] systematicHR: Web 2.0 Networks and HR “Web 2.0 is here. It’s coming soon to an HR vendor near you over the next few years. The form it will be in is unknown to me, but putting more power in the hands of the community to convey information and knowledge can only be a good thing.” [...]

  8. Scott McArthur on May 25, 2007 at 3:27 pm
  9. Jacob Share on May 27, 2007 at 12:01 pm

    I think you need to be careful in what you wish for. If LinkedIn was only networking recruiters, it would lose a lot of value for those same people. Anyone who has an incompetent boss would dread the idea of that boss tagging their LinkedIn profile unfairly and thus permanently damaging their reputation. One step further and lawyers are being hired.

    Transparency is a beautiful thing but only if people are honest.

  10. Thomas Otter on May 31, 2007 at 10:28 am

    Indeed. It is happening already though. I’ve been riffing for sometime on enterprise 2.0 theme. In many organisations it is happening without HR’s knowledge or involvement. PIty.

    I recently learnt of a colleagues promotion on linked in before I got the internal announcement.

    I think you have seen the harmony stuff cooking here at SAP, but that is just the tip of the iceberg.

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  13. EI:blogs on June 27, 2007 at 7:37 am

    Kramer auto Pingback[...] mix of HR technology stuff and more general HR pondering.  He posted the other day about networks and web 2.0 and the implications for HR.It reminded me of a post that Leendert wrote linking to something I’d [...]

  14. suh Kulkarni on May 26, 2008 at 1:56 am

    I like to know new development in HR Strategies

  15. Brittnee on October 27, 2008 at 5:07 am

    Well said.

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