dashboards
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Common Sense KPI’s Gone Wrong
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I love dashboards. I have a goals list on my phone tracking how many miles I’m supposed to run or ride on my bike. I have a trending graph on the device that tells my how much I weigh. The only reason I have not bought one of those fitness wristbands yet is because I…
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Pretty is not Useful
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Not all of us have fancy business intelligence tools and cool dashboards with great graphs prepared for us in our business environments yet. If we’re lucky, we belong to organizations that have spent millions of dollars figuring out how to get us analytics when we log into self service environments. Or perhaps we have bought…
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The Marketing of Snowflakes
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If you ever look at a snowflake dangling from the window at your local Macy’s or Bloomingdales, realize that this snowflake is only a piece of marketing, there to draw your eye, but not an accurate representation of reality. You see, most marketing snowflakes have either five or eight sides to them. Nobody seems to…