marketing
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Infographics Suck
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I was riding my bike around Marin (north of San Francisco) this fall, it was a bit cloudy, grey and not as bright as usual. Just the week before, I had purchased a new pair of lenses for my sunglasses, just for this occasion, and I was absolutely stunned at the difference it made to…
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Nucleating agents for change
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Interesting thing about water. You can pretty significantly influence the temperature at which water freezes simply by introducing an agent to it. But there are other times when water actually should freeze, when it is pure and below the freezing temperature, but that water can be held in a liquid state at just below the…
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The Marketing of Snowflakes
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If you ever look at a snowflake dangling from the window at your local Macy’s or Bloomingdales, realize that this snowflake is only a piece of marketing, there to draw your eye, but not an accurate representation of reality. You see, most marketing snowflakes have either five or eight sides to them. Nobody seems to…