marketing
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Nucleating agents for change
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Interesting thing about water. You can pretty significantly influence the temperature at which water freezes simply by introducing an agent to it. But there are other times when water…
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The Marketing of Snowflakes
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If you ever look at a snowflake dangling from the window at your local Macy’s or Bloomingdales, realize that this snowflake is only a piece of marketing, there to…