marketing
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Nucleating agents for change
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Interesting thing about water. You can pretty significantly influence the temperature at which water freezes simply by introducing an agent to it. But there are other times when water actually should freeze, when it is pure and below the freezing…
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The Marketing of Snowflakes
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If you ever look at a snowflake dangling from the window at your local Macy’s or Bloomingdales, realize that this snowflake is only a piece of marketing, there to draw your eye, but not an accurate representation of reality. You…