Branding
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Driving Quality by Creating Culture
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ISR (now Towers Perrin) has an interesting case study on the creation of culture. Specifically in this case study, they focus on building a culture that is focused on quality, but the principles they share could really be used to develop a culture to support any strategy whether it be quality, innovation, or anything else.…
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Creating the Employment Brand
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Earlier this year, John Sullivan wrote a great piece on employment branding that I thought I would bring back to life. In it, he describes some great steps to creating a brand as well as advertising that brand once developed. I’d like to highlight just a couple of points here and then send you along…
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Changing Management Culture to Improve Employee Creativity
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More and more of the literature that is out there (at least what I’m reading) is about innovation. Business thinkers are clearly over the fact that R&D, engineering and production is moving offshore. They realize that those tasks can go away, so long as we keep our edge where it counts – thinking up new…
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Does Talent Management Create Culture?
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Ron Lawrence writes in CLOmedia.com that HR shape a company’s culture by finding and developing talent. I’m having a hard time buying into that. My answer to the question “does talent management create culture?” is simply: “no.” In reality, creating a high-performing company depends on finding and hiring the right people, then nurturing, developing and…
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Video iPods in Training
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“Training is now going to employees rather than the other way around.” ((Gronstedt, Anders. June 2007. “Employees Get and Earful.” HBR June 2007, Pg 26)) A few months ago I posted some podcast ideas that you could use in HR. Harvard Business Review recently listed a few excellent reasons to continue expansion of this format…
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1 Jerk = $160K
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I first heard about the “Jerk” effect during a verbal presentation at a conference. Robert Sutton apparently did a study and found that for every “jerk” in your organization, they are costing you $160K of productivity and profits each year. ((Sutton, Robert. “The No Asshole Rule.” Note – I have not read this, but was…
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The Self Service Experience
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Every vendor you ever meet will tell you how much time and money your organization will save by implementing self service tools and workflow automation. It’s definitely true that the initiative to go paperless has shifted work, but whether or not it has reduced work is another question completely. I’d like to theorize that overall,…
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Real Lesson From Despair.com: Motivation
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If a pretty poster and a cute saying are all it takes to motivate you, you probably have a very easy job. The kind robots will be doing soon. ((Despair.com)) I found this despair.com entry quite interesting on several levels. First, it draws from the realization that there is more to motivation than a poster,…
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Defining Culture
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In a recent edition of AON’s “AON Consulting Forum” they had an article entitled “Leading Change: Creating an Energized Organization.” ((October 2006. Retrieved from www.aon.com on December 18, 2006.)) My first reaction was a rather uncalled for scoff. My thoughts were that the article reflected my opinion that AON is a second tier HR consulting…
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The Most Critical Jobs
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Why is it that the jobs that are really important are always the ones that are overlooked? Either they are overlooked, pushed aside, or when times get tough, are the first to go. I’ve been meaning to write about this for a couple of weeks. Recently a friend of mine head that his job was…
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Employee Self Service – Lessons From Web Design
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Information Architects put out a list of their top 50 websites and what factors made them successful. I particularly like IA’s tagline of “Interface Design is Brand Design.” As you think about your self service sites, understanding that driving adoption and branding at the same time is a key factor in overall success. IA puts…
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Usability and Accessibility as Brand
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When we think of the employer brand, how often are we thinking about our HR technology suite as contributors to that brand? In general, I’m not talking about your HRMS type applications. Instead, the applications that touch employees and managers such as self service and portal are critical user interfaces that can offer a major…
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The Role of the Recruiter
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A couple weeks about I wrote about technology being a more powerful source of job loss as compared to outsourcing. This was picked up by the Recruiting Animal with a question: “Will Automation Kill Recruiting?” My thought is that automation won’t kick recruiting, but perhaps there’s some other form of change in the works. I…
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“Dreamworks” as a perfect brand
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A while back I wrote about UBS’s employer brand (employee value proposition). UBS is a great example of putting the external marketing brand to good use in the internal employer brand. But lately I’ve been noticing another brand that I consider now to be the perfect brand: Dreamworks. In terms of what your employees want…
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Engagement Insights From a Dumb Little Man
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Hey… Dumb Little Man is the name of his website, ok? Coming from a non HR practitioner he has some great insights about retaining engaging employees. In fact, I’d be impressed if some of these ideas came from HR practitioners too. Here are some nuggets, but then go read the whole thing for yourself: I…
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The Best Places to Launch a Career
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Andrew from Resourcing Strategies wrote this a while back in September of 2006, but then again, I’m about that far behind on my reading. Why do I get excited about where a great place to work and “launch a career” would be for a new grad? Because it gets down to the core of your…
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I Pretend to Work, Work Pretends to Pay Me
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I actually saw this quote on a sign in a very touristy restaurant. Somehow, I decided that I probably wouldn’t see the situation quite the same way that the employee did. I Pretend to Work therefore Work Pretends to Pay Me The fact of the matter is that this situation is probably completely true. Because…
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Attraction versus Retention
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I’ve always stated that while cash compensation and benefits might be the largest factors for attracting talent, they are by no means the factors for which employees stay with the organization. In order to have high employee retention you have to have great employee engagement and a solid employer brand (or employee value proposition). Looks…
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Branding and Employment
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How can you create strong employer brands in the face of changing economic and business environments? Sometimes creating and maintaining a positive employer brand are uphill battles because of business decisions operational managers make. Other times, employer brands are easily created and maintained. The couple of examples that come to mind are Nike and 3M. …
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Does Anyone Get Employer Branding?
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As usual, Regina is right: My take though is that it is difficult if not impossible for employees to deliver a customer experience if they in fact are not operating and living in a culture that offers them a really cool, compelling, beautiful, inspiring — whatever kind of experience you want to create with your…